Cape Cod Healthcare

A Strategic Approach

This project spanned multiple teams at Geonetric to combine content strategy, usability testing, design and a complex taxonomy to pull relevant health content into various pages. I was responsible for both the design and development of the templates, and I even got to work with Razor Views/MVC which was very exciting (please excuse my inner geek coming out). Once this website went live, it immediately started winning awards.

Awards

Best In Class, Interactive Media Awards
Best Redesign from HITMC
Silver award for Website Campaign of the Year from Modern Healthcare
Distinction for Best Overall Internet in the eHealthcare Leadership Awards
Platinum from MarCom in the Website-Medical category
Finalist for Regan’s Health Care PR and Marketing Awards

Computers and devices of various sizes showing different pages of the Cape Cod Healthcare website.

Case Study

Rolls of floor plans and a pencil on top of a spread out floor plan.

Investing in Strategy Ensures Redesign Delivers Value to Consumers and Health System

Goal setting, usability testing, user-behavior data analysis and in-depth content strategy pay off as Cape Cod Healthcare reaps the rewards of taking a strategic approach to their redesign.

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Location Profile

Manning Orthopedics & Sports Medicine page, showing location specific information.