Gansemer Design, LLC

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Gansemer Design, LLC

Gansemer Design, LLCGansemer Design, LLCGansemer Design, LLC

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Parkview desktop design, bright colors with words Forward Together in white text on blue gradient.

Parkview Medical Center

A modern, mobile-friendly design

This project started with UX research, then content strategy to identify why users came to Parkview’s site. After the development of a new site architecture, I took all that information to design a modern looking site featuring bright accent colors. Once the design was approved, I switched gears to code the templates. The entire design/development project consisted of homepage and interior page layouts, provider profile layouts, and a campaign landing page template with complementary interior pages.

Computers and devices of various sizes showing different pages of the Parkview website.

Case Study

3D pie chart and bar charts on top of paper charts.

UX Audit Paves Path for Redesign

Expansion and the need to highlight competitive differentiators result in the perfect time to redesign Parkview Medical Center’s digital platform. The goal was to enhance the user experience (UX) and be mobile-friendly to capture more market share.

View Case Study

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