This project started with UX research, then content strategy to identify why users came to Parkview’s site. After the development of a new site architecture, I took all that information to design a modern looking site featuring bright accent colors. Once the design was approved, I switched gears to code the templates. The entire design/development project consisted of homepage and interior page layouts, provider profile layouts, and a campaign landing page template with complementary interior pages.
Expansion and the need to highlight competitive differentiators result in the perfect time to redesign Parkview Medical Center’s digital platform. The goal was to enhance the user experience (UX) and be mobile-friendly to capture more market share.